Delta.com grows online ticket sales 60 percent in 2001

ATLANTA - Delta Air Lines today announced that more than 4.2 million Delta tickets were purchased at its Web site in 2001, representing a 60 percent growth in ticket sales over last year. <br> <br> This represents 10 percent of Delta&#39;s total ticket sales and generated $1.1 billion in revenue, up more than 40 percent from the $775 million generated in 2000.<br> <br> Total Delta online ticket sales, including delta.com, MYOBTravel and all other online travel agencies, amounted to 20 percent of the airline&#39;s total ticket sales -- up from 13 percent in 2000 -- growing distribution cost savings 50 percent over last year.<br> <br> &#34;These outstanding results provide a clear message that delta.com&#39;s delivery of customer-focused technology coupled with effective marketing programs, make it inviting for customers to purchase their Delta tickets at delta.com,&#34; said Steve Scheper, Delta&#39;s managing director of e-Business,<br> Business-to-Consumer. <br> <br> <br>

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