Miller rolls out malt-based beverage

MILAWAUKEE - Miller Brewing Company joins the growing market of alternative alcohol drinks targeted at younger consumers with the introduction of SKYY Blue. <br> <br> Miller will partner with Skyy Spirits of San Francisco to launch the new product, a malt beverage with citrus flavor and SKYY vodka. <br> <br> Miller will produce SKYY Blue at its Albany and Tumwater, Washington breweries. <br> <br> The $40 million debut will be Miller&#39;s biggest product launch in five years. <br> <br> SKYY Blue is the Milwaukee-based brewer&#39;s first national entry into the ``malternative&#39;&#39; market, which includes Smirnoff Ice, Bartles & Jaymes, Mike&#39;s Hard Lemonade and Zima. <br> <br> According to industry statistics, consumers, ages 21 to 27, account for 30 percent of the nation&#39;s beer sales.

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