Hundreds of women participated Friday afternoon in the first-ever Go Red for Women Luncheon in Gainesville.
The event was designed to raise money and awareness for the Hall County chapter of the American Heart Association. Regional Director Julie Ann Hamilton said the event took the place of a traditional evening gala, and she anticipates the luncheon will become an annual event.
Even though the dollar amount was still being tallied Friday afternoon, Hamilton estimated the Go Red for Women luncheon pulled in more than $65,000 for heart health awareness projects.
The event, which featured original red dress artwork by local celebrities, was held at the Banquet Hall of First Baptist Church.
All photos in the gallery are by AccessWDUN's David Cook.
